The Evolution Of African Fashion Design

Ankara fashion
Legend has it that man found a method of clothing himself with leaves when he first realized he had to. That could be considered the first fashion design attempt ever made. Over the years, every country has were able to take its traditional attire and earn completely new fashion statements away from them. African fashion design also joined the ranks of international fashion brands years ago.

When it comes to African fashion design, lots of the designs have evolved from the weather of the country. People had to remain comfortable and materials were selected based on the harshness of the climate. This resulted in use of several kinds of materials that won’t have been used in mainstream designing. Keeping these materials and fashoins alive has been the project of several members of the African fashion design industry.

There is a huge tribal influence both around the runway’s, photo shoots and street style and we’ll do our best to take you some of our favourites to finish a tribal look. We only had these African inspired sandals provided for us via email, they appear cute but we are loving the brown peacock plume sandals probably the most. You can shop here at Anthropologie.

Ghanaian designer Diva Delicious new swirl collections featured inside the new Ghanaian movie Adam’s Apple by Shirley Frimpong Manso. The sound track for the movie is by EFYA titled Sexy Sassy Wahala take a look below to see every one of the African inspired designs and make preparations for the Launch of Diva Delicious Swirl collections. Shadders is proud of designer Sandi owusu of Diva Delicious as she takes her collections to another level.

African fashion design originally began with a lot of animal hides and fur. All of this is a necessary part of one’s attire and cultural background. However, eventually, these evolved into internationally accepted and popular designs. Today the response to an African fashion show is tremendous. One of many kinds of fibre used for clothing is raffia palm, jute, flax and silk. Natural dyes from vegetables and minerals are used to create the unique hues of colour.

African fashion design incorporates using ceremonial attire such as Ashanti Kente cloth and Ankara etc. A number of the great names from the African design world are Seidnaly Alphadi (the little one of the desert) and Sara Abera from Ethiopia. Oumou Sy too has made a name in the ready-to-wear line of clothing and fashion accessories and more recently Deola Sagoe, Jewel by Lisa, David Thale and lots of many more designers.


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